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Why SMEs Should Embrace E-commerce – Henry Ameleke Writes

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Introduction
We are living in an era where the internet is an integral part of our lives. Whether it’s about choosing the right route for your destination, ordering your meal when hungry or doing a research before making purchase for something, the internet has covered it all. There is no denying the fact that we are moving towards a world which will be internet dependent. As an owner of a small offline business this is the right time to take into consideration effects and benefits of taking your business online.
What is E-commerce?
According to the business encyclopedia, ecommerce also known as electronic commerce or internet commerce refers to the buying and selling of goods or services using the internet and the transfer of money and data to execute these transactions.
Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet
The history of ecommerce begins with the first ever online sale: on the August 11, 1994 a man sold a CD by the band sting to his friend through his website NetMarket, an American Retail Platform.
Ghana’s Ecommerce Environment
The ecommerce environment has seen relatively tremendous growth, however there is a lot more opportunities SMEs can tap by moving their businesses online. There are two segments of Ecommerce businesses operational in Ghana; platforms that are aggregators and individual businesses that have their own custom website and mobile application to showcase and sell their products. Examples of services and products that are sold online in Ghana include; selling of cloths, food, consumer goods, and financial services.

Benefits of Ecommerce to SMEs

Increase business reach- one of the greatest advantages of ecommerce is that it takes your business to the people where it is not possible to be present physically. By having an online store it is possible to sell from a single location.
Increased business revenue –as your business reach widens, your customer base would increase, which will directly impact your bottom line (direct impact on number of sales and revenue).
Low operational cost – another benefit of having an online store is that you don’t have to build a physical store at all locations where you want to sell your products or services. A single online store will do that for you. This will lower your business operational cost.
Online reputation building – small offline businesses are unable to take advantage of customer appreciation tool which actually help influence new customers because there’s no particular platform where customers can share their appreciation. However, by having an online business presence, customers can share their appreciation via the social media portals of your business. These reviews are available publicly for everyone to see and this helps you influence your new users to get converted to customers.
Timing Flexibility – running your business online allows you to remain open for new orders and your customers 24/7, which is not feasible in case of offline brick stores.

Conclusion
In conclusion, there is no denying that the advantages of ecommerce are diverse and manifold. It saves time and energy, being able to sell products and services to a huge audience all over the world with just a simple mouse click. It is also cost effective compared to other businesses. However, SME owners must note that booming ecommerce requires intuition, knowledge of your market, a solid business plan and careful research into products and the ecommerce business model.

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Meet ken kojo Adams, the young ghanaian whose paintings can make you go hungry

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Food as we all know is any nutritious substance that people or animals eat or drink in order to maintain life and growth.

I was sitting under a big mango tree one hot Saturday afternoon reminiscing on how granny used to force me just to eat from her kitchen when I used to stay with her in the village. A series of questions which I couldn’t get answers to kept running through my mind; why have we abandoned granny’s kitchen and going after fast food.

Food does more than fuelling and restoring the body with energy. According to study, some individuals going through depression recover quickly after taking in a very good meal, the satisfaction alone brings back some memories hence food being a solution to some of our psychological problems.

At the moment food is very prestigious and you can testify to the fact that food makes us keep some people in our memories and I can honestly say, I haven’t enjoyed groundnut soap for the past four years after i lost my mom, it’s very unfortunate that we are forgoing our culture in the name of technological advances and the acceptance of others culture. My people, we have to reclaim our tradition.

Culture is also influenced by food through various ways such as tradition, religion and family. This aspects are what makes us distinct from others and created a whole new society.

There are variety of food which represents the various ethnic groups in Ghana, and this is another rich culture we have to protect for the benefit of the future generations.

Gone are the days when we cherish our local foods but now we only take selfies with round open pie made with yeast dough and topped with tomato sauce, cheese, and a variety of other ingredients and we call that strength living, LOL, what made you forget about the fresh kontomire leaves with your fresh plantain or cocoyam….our generation has lost it we choosing weakness over strength.

This is the time to promote your own.

Let’s talk about “Banku”, I’m sorry wetting your appetite.

Banku is a Ghanaian dish which is cooked by a proportionate mixture of fermented corn and cassava dough in hot water into a smooth, whitish paste, served with soup, stew or a pepper sauce with fish. It is mostly preferred by the people of the Southern Regions of Ghana; the Ewe tribe of the Volta Region, the Fante and the Ga tribe but also eaten across the other regions in Ghana. Banku is found throughout Ghana, and is one of the staple foods enjoyed by all tribes in the country.

I feel that sharp pain in my heart whenever I remember some of the pioneers of this mouth watering meal files a letter of departure from Ghana. Could this be possible?, are we also going to say bye bye to the meal because they are the originators, this will probably lead to segregation which isn’t good and that’s why I suggest, just as banku and its captivating green accompaniment has been recognized and adapted by almost every ethnic group in Ghana, so should we know that we are one people and there is a common culture that holds us together.

No two ways about this, ‘banku’ is the most commonest meal every Ghanaian might have tasted, we enjoy that and have the originators in mind. Refusing to correct what is wrong is what makes it a mistake. Let love lead, Ghana.

Oh less I forget!
what’s your thought on left over Banku 😋.

Left over banku lasts for up to a week, and some prefer to keep it longer than that because the fermentation process gives it more flavour and taste if stored properly. I dare you to try that.

The best feeling is when grand mom gives you your favorite.

Below are paintings from the young artist.

Story by Ken Kojo Adams

@kenkojoadams
#madeinghana
#ghanafood1

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Young blogger UrsTruly Praiz launches the Ghana Unite Campaign ahead of 2020 elections

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Elections both presidential and parliamentary as well as on any other level is one basic characteristic of every democratic nation on earth and it is just another form of exercise that gives the general masses with legitimacy in voting to make Choices and decisions as to whom they deem potential enough to hold the mantle of rule.

Amidst Ghana’s preparations towards December 7th general elections dubbed the very 8th one since time in memorial, much has been said and done thereby leaving some with joy but others in great fear and suspense.

Well, we at PraizFame Media Africa Inc, the owners of wwww.urstrulypraiznews.com regard this year’s elections as another very simple nationwide activity that should be conducted with so much peace and understanding void of fights,misunderstandings and forceful but illegal movements by anyone and for that reason comes the peace dubbed campaign “Ghana Unite”.

This very new development is one of the social media campaigns that has been set to promote peaceful atmosphere before and after the elections come December.

The masses acclaimed Ghana’s youngest blogger Emmanuel Quainoo Otoo professionally known as UrsTruly Praiz spearheads this very initiative and urges all Ghanaians to jump on this.

All one has to do is to share a 30 seconds video of him/herself urging Ghanaians to ensure peaceful atmosphere before and after the elections on WhatsApp number 0264770404

Let’s join hands and make this happen for Ghana is all that Ghanaians have.

Story: UrsTruly Praiz

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AWO KOMI BEAT COMPETITION TO EMERGE WINNER AT THE 40 UNDER 40 AWARDS 2020

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Awo Komi has emerged winner at the just ended Forty Under 40 Awards held on 25th September 2020 at the Kempinski Hotel, Accra.

The Forty Under 40 Awards had 40 categories and Awo Komi beat the competition to emerge the winner for the Food/Catering and Beverage category.

The Food/Catering and Beverages category had nominees like David Agongo Nsor (Dave Culinary and Event Firm), Dr. Nana Achiaa Ankrah ( Saliscom Limited, Arise Food), Sylvia Tweneboah Koduah( Noa ma me), Mariam Senou Mohammed ( Tasty Trails), and Benjamin Nii Amo ( Awo Komi).

Awo Komi is a food production company that produces special and delicious Ga kenkey in an appealing way. It has branches across Accra in areas such as at Okponglo, Legon, First Light Kaneshie all in Accra.

The Forty Under 40 Awards is usually organized in order to identify, honor, and celebrate a cross-section of the nation’s most influential and accomplished young business leaders under the age of forty from a wide range of industries.

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