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Social Media & SME’s – What is social media?



According to Investopedia, Social media is a computer based technology that facilitates the sharing of ideas and information and the building of virtual networks and communities. By, design social media is internet based and offers users easy electronic communication of personal information, other content, such as video and photos. Users engage with social media via computer, tablet or smartphones via website or mobile application.
According to Web Africa, the top 10 social platforms to market a business includes: Facebook, Yelp, Google+, Twitter, LinkedIn, Instagram, Pinterest, Youtube, Quora and SnapChat.

Reach of Some Social Media Sites
The chart below provides up-to-date data some social media sites and their monthly active users

Social media platform Monthly active user
Facebook 2,230,000,000
Youtube 1,900,000,000
Instagram 1,000,000,000
twitter 336,000,000
Google+ 111,000,000

Internet Penetration in Ghana
The revolution of information technology in Ghana started with a few people using laptops and desktops to access the internet. Mostly people accessed the internet in internet cafes but with the introduction of smartphones a lot of Ghanaians are able to browse the internet just by using these phones. According to NCA mobile data figures as at June 2018 indicates the total subscription of mobile data by people in the country was twenty two million, forty four thousand, five hundred and ninety two (22, 044, 592) with a penetration rate of 75.54%.
How can SME’s Inculcate Social Media in their businesses?
All SMES need to do is to take their business digital by signing up their businesses on these platforms. For example the Hausa Koko seller, the mechanic or the carpenter can open a Facebook or Instagram account to advertise their business. They can leave their contact, digital address for easy access for both old and new clients. They can also display images or videos of their services and products on these platforms. It’s very easy to sign up on social media; all one needs to do is to search online for the sign up process using any of the search engines including Google or Bing and then go ahead to use these platforms. Owners of SME’s can also go to YouTube to get tutorial videos on how to sign up and use these platforms.

What are the benefits of using social media to SME’S?
Global reach: the world is now globalized due to the advent of all these platforms. Being on these platforms will allow other people see what the handicraft seller in a remote village in Ghana does; thus enabling him to get clients from Europe or any part of the world. People who can actually buy their products to help them expand the market reach of SME’s globally.
Value Addition – Social media platforms for example YouTube have so much video content about any subject. SME’s can learn new ways of adding value or managing their businesses. For example the hairdresser can learn new hair styles and hair techniques by the use of youtube. The small cleaning company can even get to know of new machines and tools available that can be used to provide better services to their clients.
Boost Sales – No matter what you sell, social media can help you sell it. As the use of social media is growing and social network is becoming increasingly important for product search and ecommerce. This is the right time to align your social marketing and social sales goals.
Increase brand awareness- according to, with nearly a half of the world population using social media platforms, they are the places to reach new and highly targeted potential customers. 60% of instagram users say they discover new products on the platform. For example when Absolut Vodka ran an instagram campaign to promote its limited edition Spark bottle, the company achieved a five-point lift in brand awareness.
Cheap to use – Social media usage to promote your business is also less expensive to use. There is likelihood of getting your products or services going viral. For example a post I make on my page can be liked and shared by other followers thus more potential and new customers will see my post thereby allowing my brand to get a far reach.

In conclusion, with the high internet penetration in Ghana and almost half of the world population using social media platforms, the time is right for all SME’s and startups to inculcate the use of social medial platforms in their businesses.
I also suggest our educational curriculum should adopt some of these new technology inventions and introduce courses in those fields in our schools. Also government should make an effort to help provide subsidized or free internet access to all rural communities in Ghana.

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Azigiza-: Ghana didn’t take advantatge of Shatta Wale and Beyonce’s collaboration



Victor Kpakpo Addo popularly known as Reverend Azigiza Jnr has asked the government to find ways of pushing Ghanaian acts onto the international scene.

Speaking on Upside Down on Citi TV, he said Ghana did not take advantage of Shatta Wale’s feature on Beyonce’s ‘The Lion King: The gift’ album.

He said this when he was asked to assess the performance of the current crop of Ghanaian musicians.
“I really love Sarkodie. I have never met him but I think he has got something that even if the Ghana Tourist Board, the musicians union whatever can pick some three, four, five people and find ways of pushing them,” he said.
“I was excited when I saw Shatta Wale and Beyonce. It was good, I saw Stonebwoy and other people. But we can be intentional. For example, what advantage have we taken from Shatta Wale and Beyonce? What have done with it?” he asked.
He further noted that the Ghana Tourism Authority can ride on it, pick this guy and market him to the world.
“Let’s do something on CNN with this guy, inviting them to Ghana. Music is a lifestyle thing so see how you can weave other lifestyle stuff with it,” he said.
He started his Disc Jockey career in 1991 on the radio as a presenter and DJ and hosted programmes such as Joy Fm’s Joy Beach Jam, Video Vibes, Guinness Music for Your Dancing Feet on GTV and the Azigiza show.
Rev. Azigiza enrolled in some Bible schools and since become a minister of the gospel.
Watch the interview below:


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Ezone Networks Introduce FACE OF CENTRAL ’20



Face Of Central Reality Show is a newly introduced social and cultural TV program designed to showcase the true talents hidden in the beauty queens in central region as to how well they know their culture.

Vision & Mission Statement

1. To project the rich culture of Central region and it various towns.
2. To make the coming generations have mentors to look up to.
3. To instill fear and discipline in beauty queens.

1.To make the coming generations have mentors to look up to.
2. To instill fear and discipline in beauty queens.
3. To promote our regional culture.
4. To promote peace and tranquility.

1. Should be a true daughter of central region.
2. Should be fluent in English and any of her central region local language.
3. Should know her culture.
4. Should fall within 18years – 32years
5. Should have a minimum educational background of SHS.

For more information about the program call 0591440365

Sales of Ticket goes for cool ghc50

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Deborah Oduro is a young female entrepreneur from Ghana who is poised to change the world through her entrepreneurial skills. She is a philanthropist, event coordinator, and a marketer as well as an MC amongst others.

She is the founder of Dynamic United Stars Africa Foundation, known as DUSAF, an NGO which seeks to help the needy in society by eradicating poverty in Ghana and beyond through the provision of foods, physical needs, healthcare, and infrastructure. They have over the years helped provide quality education and many more to help improve the lives of citizens of Ghana, Africa, and the world at large.

DUSAF has come a long way and has undergone lots of life-changing projects in light of helping the needy in society. Just this year, DUSAF as part of their efforts to help change lives, feed lots of people on the street during the pandemic (Covid-19), across four major cities in the capital namely MADINA, SPINTEX, TESHIE & NUNGUA. The foundation went on to hold a street campaign on Covid-19 to help create awareness and also educate Ghanaians on how to keep themselves protected from the deadly virus. The foundation is looking forward to holding a peace campaign for the upcoming general election come December 7th.

DUSAF has been acknowledged by several institutions because of the good works it has done and would do to help mother Ghana.

On October 3rd, DUSAF was honored at the maiden edition of the Humanitarian Awards Ghana, for their outstanding performance and good works towards the needy in our society.

Over the weekend, DUSAF was once again honored at Ghana Outstanding Women Awards (Gowa), where our founder Miss Deborah Oduro received an honorary award for the good works done over the years. DUSAF was commended and motivated to do more than it has done over the time past.

Speaking to the founder of the foundation Miss Deborah Oduro, she said The key is not the WILL to WIN, everybody has that. It is the WILL to prepare to WIN that is important.
“The difference between ordinary and extraordinary is that little extra.” DUSAF always allows our unique awesomeness and positive energy to inspire confidence in others. Wherever you go, no matter what the weather, we always bring out our sunshine. If you want a light to come into your life, you need to stand where it is shining and that’s what DUSAF Ngo stands for. We help the needy shine bright like stars wherever we find ourselves.

Want to use this opportunity to thank God almighty for bestowing on me a great mission to lead my members to impact lives. Both members and our associate partners have been amazing ensuring we go out there and carry out successful projects and am grateful.

Dusaf has and would always stick to its core mandate of changing lives and helping the needy in our society because it’s our duty just like our motto says…..


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